The first step in successfully marketing your website is assuring the site is optimized. GittyUPgo Design Group designers will do a full blown Web Site Analysis of your existing site to see what our strengths and weaknesses are throughout the site.

Website Analysis includes:
• Analyzing site design for increased Search Engine compatibility
• Image Optimization
• Optimal Meta Tag usage
• Keyword Research
• Content relevance
• Link optimization

The Web Analysis will generate a report of our findings with recommendations for optimizing your web site for high rankings with the Search Engines. We would then incorporate these results to your existing web site, producing optimal performance with the Search Engines. The following is a detailed description of what this entails:

Site Analysis

To ensure the web site coding is optimized fully, we take the site as it is and run it throughout "Web Garage" to search for minor errors or broken codes which could affect optimal organic searches.

If any errors are detected, they will be fixed and re-analyzed to ensure there are no further errors. Web coding standards are constantly changing and therefore it is helpful to re-validate the site to ensure the most current coding standards are implemented throughout the site.

Image Optimization

As mentioned above, there are new coding standards relating to the use of images within the website that can help improve your search engine rankings. We will analyze the site to ensure these new coding standards are implemented throughout the site to help improve your organic rankings.

Keyword Research

One of the key elements Search Engines look for are Keywords. A good analogy of the Search Engine process is to picture a Library:

• To find the book you want, you need to either know the subject, title, or a few keywords to search the Library catalogs.
  
  The same is true for Search Engines. Your web site needs to have relevant keywords for the Search Engine to find your site within the words potential clients have typed in to search with.

Our Keyword Research includes an interview with you to determine the best range of keywords related to your business and web site. Then the keywords are run through Keyword Analysis software which ranks the relevancy of the keyword with the Search Engines. This analysis provides us with the highest ranking keywords related to your web site which is then incorporated into the site in key locations to increase your traffic.


Link Analysis

Every major search engine uses link analysis as part of their ranking algorithms. Link analysis gives search engines a useful means of determining which pages are good for particular topics.

The key is understanding that link analysis is not about "popularity." In other words, it's not an issue of getting lots of links from anywhere. Instead, you want links from good web pages that are related to the topics you want to be found for. If you can gain links from other related web sites, you gain exposure to and visits from potential clients who initially go to those pages.

Link Analysis includes:

• Image Map Links Evaluation:
  Often, designers create only image map links from the home page to inside pages. A search engine that can't follow these links won't be able to get "inside" the site. Unfortunately, the most descriptive, relevant pages are often inside pages rather than the home page. We look for these Search Engine killers and provide solutions to overcome them.
• HTML Hyperlinks Evaluation:
  HTML hyperlinks are life-giving food for Search Engines' hungry spiders. They lead to major inside pages or sections of your web site. These help some of your human visitors as well as the search engines to find your relevant pages.
• Site Map Evaluation:
  A site map is a page with text links to everything in your web site. These also help the search engines locate pages within your web site.
• Internal Links Evaluation:
  linking internally between your pages increases the odds that search engines will follow links and find more of your web site.
• Broken Link Evaluation:
  broken links are not only Search Engine Killers, but also prevent your potential clients from finding the right information they need.

By analyzing the links of your web site - both internal and external, we can decide if a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost.


Content Analysis

Content relevance is another important aspect Search Engines consider in their rankings. Sometimes sites present large sections of copy via graphics. It looks pretty, but search engines can't read those graphics. That means they miss out on text that might make your site more relevant. In particular, that means you need HTML text on your page.

Relevant HTML text can boost your rankings and feed the content hungry spiders that crawl your site for indexing. Unfortunately, edits to your content may have reduced its relevancy unintentionally.

To achieve high ranks in the search engines, the content of your Web pages needs careful and strategic consideration. GittyUPgo Design Group can help you write keyword rich, relevant copy for your site.

Perhaps the greatest asset to successful optimization is providing quality content filled with relevant words that will draw the search engines to your site.

Time and time again, our web sites have been found by hungry search engine spiders solely on the content rich copy found within our web sites before the submission campaigns have been completed! Combine quality content with strategic keywords, meta tags and link analysis and you will reap success with the search engines!

Our Content Editors will carefully evaluate the content of your web site with the results of the Keyword Analysis. A report with recommendations for your content will be generated for implementation. Our Copy Editor can then re-write your web site's content or write new content to ensure it is search-engine-friendly copy*.
*requires cost estimate based off recommendations - not included in Analysis cost.